VIDEO CREATES EMOTION
“Web appeal” is the “Curb Appeal” of yesteryear. How your listing appears online means the difference between a buyer picking up the phone and scheduling an appointment or clicking the “NEXT” button….
90% of homebuyers begin their search on the internet…..period.
With the popularity of social media and video distribution sites such as YouTube, Facebook and Twitter, well over 90% of home buyers begin their search on the internet. Not to mention the fact that most households include numerous computers, smartphones and tablets.
And let’s state the obvious: People would rather watch a video than a collection of static photos or click through pages and pages of text. More people watch the movie than read the book! That’s just the way it is today! We all have some sort of A.D.D.!!
Video is more realistic, more appealing and can evoke emotion – something still photos and text cannot do…..and emotion is why people buy.